Real Estate Consulting For Growing Business

Practically any one can start a Real estate consulting business but building a consolidated and scalable business out of real estate consulting is no child's play

·                     How do I build a scalable infrastructure for my real estate business?

·                     How do I focus on leads that are genuine and exclusively for me?

·                     How do I distinguish myself from the infinite new entrants in this business?

·                     How can I showcase my credibility and neighbourhood expertise?

The answer is that you need a very well ranking real estate portal that can generate prospects for you through an excellent display of properties and projects from your neighbourhood. This portal should be well equipped with prospect generating features that can convert visitors into prospects. This portal should position you as the neighbourhood expert and divert all NRI's and expatriate traffic looking for real estate marketing in your neighbourhood to you. 

This will pay huge dividends in terms of a large funnel of genuine leads for you from different parts of the world.

Now that we have a consolidated lead generating mechanism in place, a CRM system to manage leads effectively and improve service levels becomes mandatory. This makes your business scalable to handle huge volume of leads from different sources.

There's something else you should know..

·         The real estate websites searches on Google are going up everyday 

·         People are selling real estate on facebook using links to their website

·         Very few Realtors are enjoying the full NRI / Expatriate lead pool

·         Very few in the industry understand the difference between a website and a prospect portal

·         All the big companies like REBI, Colliers International, Knight Frank, Better Homes, Remax, HDFC
Realty, DHFL and RELIANCE are entering real estate

·         Real Estate market might go bearish leaving the unprepared out of business

IT'S GETTING TOUGHER BY THE DAY.

DESPITE how tough it can be out there... you CAN make serious money online when you know where the money is.

To know more about Real estate websites and Real estate marketing visit on http://www.realtyredefined.com/

real estate websites, real estate marketing

How Internet Marketing Can Help Real State Industries

The industrial revolution dramatically changed the entire scenario of mass production; an even bigger revolution is currently underway viz. The Internet Revolution. The Internet Revolution has even more dramatically changed how business is conducted all over the world. The productivity gains that modern businesses have had due to the World Wide Web are tremendous, the spontaneous dissemination of information is crucial to the manner in which decisions are taken today. Given these circumstances, online marketing through the internet has become the preferred mode of increasing consumer awareness of products and services offered by a lot of businesses. Hence traditional mediums of real estate marketing like Television, Cinema, Print Medium & a lot more have taken a back seat. Statistics on recent trends indicate a paradigm shift in the choices made by businesses & marketing managers to use online marketing as their primary marketing strategy.

Given the above arguments it is not very difficult to understand that marketing and selling real estate marketing online is also going to be of primary importance to a lot of businesses in the Real Estate industry, hence below I try to enumerate some quantified points to highlight the importance and the need to "Go Online" for the real estate websites professional.

Some stats around the internet phenomenon are cited below.

1.      Over 35% of the world population has access to the internet; this number is only going to increase in the future.

2.      For the average middle class Indian living in an urban setting, the internet is the preferred medium at work and the 2nd preferred medium at home.

3.      The average Indian consumer is getting more and more aware of what they want, and hence they do not sit back for marketing campaigns to reach them. They are very proactive in terms of trying to get all the information that they really need.

4.      Below is a list of some of the most hotly searched keywords in India. The figures below are a monthly stat only for India. Besides the below there are a large number of keywords that are hotly searched across different cities in India.

·         Homes for sale: 68,000,000 per month.

·         Property: 20,400,000 per month.

·         Homes for rent: 9,140,000 per month

Now that some of these stats have proved the fact that there is definitely a lot of scope for online marketing/sales let me go on and enumerate some of the advantages of selling online. Primarily there are three main advantages of selling online.

1.      Cost: All businesses are created with the intent of value creation and hence profit making, the cost that one has to bear to create and implement traditional marketing campaigns are completely non practical when compared with what one would have to do for doing online marketing. To start an online marketing program, all a business needs is to develop a real estate website that has content enriched with keywords that attract prospects to your website. The cost of doing this is far less than what one would have to do to start a traditional real estate marketing campaign. Basically more people visiting the site would mean more people being converted to qualified prospects and hence more business. All that a business needs to start attracting this traffic on their sites is a good consultant with solid experience in SEO (Search Engine Optimization)/online real estate Marketing/Keyword Research/Competition Analysis and providing the right kind of content to pull the relevant traffic.

2.      Widest Reach: The second factor is the actual reach of the campaign. In traditional real estate marketing, a business owner will not have any idea of how many potential customers he is actually reaching. For example if there are 500,000 readers of a particular newspaper, how will anybody know as to what percentage of the actual readers have noticed your real estate marketing artifact. Truth is that there is no way of measuring this. As against this in online marketing, powerful web analytics keeps track of the traffic your real estate website is pulling based on which you can calculate conversion figures.

3.      Conversion Rate: The third factor is the biggest difference between online real estate marketing and traditional marketing. This is the manner in which the customer makes a choice. In the former, a campaign is addressed to a general audience, looking for potential customers while in the latter it is the customer who is coming to you. He or she already knows what he or she is looking for and it thus makes it easier to convert the visitor to a customer.

Given the above arguments I hope to have given enough reasons for all to believe that getting a bite in the online marketing pie is the way to go for all Realtors, as time goes by and more and more people start using the Internet, this is going to be even more important.

To know more about Real estate websites and Real estate marketing visit on http://www.realtyredefined.com/

real estate websites, real estate marketing

Why Online Marketing is important for Real Estate Marketing

It is said that Real Estate consulting is a localized business. Real estate consultants are neighborhood experts with deep knowledge about the properties and projects in the locality of operation. They are the right people to consult before investing into a property as they have good know how about the rate at which the prices change in the locality. Although real estate consulting is a localized business it has become extremely important for them to market their real estate inventory globally.

People from all around the world who are looking to move into that neighborhood, invest into that neighborhood first go to the internet looking for the information. They go to Google and search with keywords that are relevant to that locality. The real estate websites consultant who comes on the first page of the search result attracts most of the traffic and builds a healthy pipeline of leads that have a good probability of conversion. As India makes its way to becoming a successful economy the demand for real estate will increase in the technology savvy Indian middle class. Most of them will buy homes and offices in the next ten years and will consider the internet to be the first option to cater to their property needs.

It is clear that a real estate marketing consultant should have an online presence but we need to understand the exact nature of this online presence. The online initiative for a consultant should not only help him to brand himself as a neighborhood expert but should also act as a lead generating engine. The answer to this is not a website but a prospect generating portal which is capable to do two things.

1.      Attract more visitors to the portal using latest real estate search engine optimization tactics.

2.      Your prospect portal should come with a back-end to allow you to enter / manage your property and project listings. It should generate a dedicated page for every property and project with information about your neighborhood at prominent “Google Friendly” positions of the web page. It should allow you to add infinite content on to the site which will help you to load the site with a lot of content related to your locality. It should generate a real estate site-map which can help you to get into the Google index easily.

3.      Convert the visitors into business prospects by capturing their critical contact information.

Your portal should have the right prospect capturing tools at strategic locations of your website which means that it should ask for the contact information of the visitor at places in the user browsing work flow. This should be done in a very intuitive manner such that visitor does not lose interest.

To make sure that your business reached new heights every real estate agent must instantly make it a point to start the above mentioned marketing online initiative. As the websites grow older and build loyalties their benefits can grow exponentially and become the biggest lead generating source for your business. Visit http://www.realtyredefined.com/ for more information.

real estate websites, real estate marketing